Z
Zainab HumayounFounder · Finiq AI

Who you'll actually be working with

I started Finiq after a decade of watching good teams spend their best hours on work a machine should have done. Not the interesting work — the copying, the chasing, the re-typing of the same five fields.

I build the thing that removes it, and I'm honest when automation is the wrong answer. Some processes need fixing before they need automating, and I'd rather tell you that in the first call than six weeks in.

Every project starts with one process, in production, in under two weeks. If it doesn't earn its place, we stop.

Automation should feel like someone quietly did the work before you got to your desk.
How we work

Five steps, then repeat

Map

One call, one process. We watch it happen and write down what actually occurs.

Prove

A narrow agent against real history, measured — before anything touches a customer.

Ship

Live in under two weeks, logged, reversible, with a human checkpoint where it matters.

Watch

Monitoring, weekly numbers and a standing line to fix what drifts.

Repeat

The next process, reusing the plumbing the first one paid for.